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Writer's pictureLorna Hamilton

Vermilion Cannabis Celebrates Grand Opening



From left, employee Lea-anne Naphan Fraser, Interim CAO Mike van der Torre, Councillor Kevin Martin, Owner Mohit Sethi, Councillor Kirby Whitlock, Vermilion Chamber Executive Director Jyllian Fairholm, and Economic Development Officer Mary Lee Prior. Photo Lorna Hamilton

Vermilion Cannabis, a new addition to the local business scene, officially opened its doors on September 23, with a grand opening celebration held on October 17. Located at 5032B 50 Avenue, the event was marked by a ribbon-cutting ceremony and a warm welcome from Town of Vermilion dignitaries.

Owner Mohit Sethi, who recently moved to Vermilion from Vancouver, was joined by Councillors Kevin Martin and Kirby Whitlock, Interim CAO Mike van der Torre, Economic Development Officer Mary Lee Prior, and Vermilion Chamber Executive Director Jyllian Fairholm. The group presented Sethi with a Welcome Plaque and wished him success as he embarks on this exciting venture.

Sethi, originally from a small village in India, moved to Vermilion in May after taking over the lease for the store. With experience working in a cannabis shop, Sethi was eager to realize his dream of owning a business.

“Since I first came to Canada, I’ve had the dream of starting something of my own and have been working toward that goal from day one. Opening Vermilion Cannabis has been a rewarding journey, filled with a lot of learning. The process was challenging at times, especially with the regulations and procedures involved, but every step was a learning experience, and I am grateful for the experience,” Sethi shared.

The road to opening took about four months as Sethi navigated the regulatory landscape, but his persistence paid off. He explained that Vermilion’s sense of community drew him to the town.

“I knew I wanted to settle in a smaller town that has that close-knit feeling where entire town feels like family. When I first visited, I met some incredible people, including Shawn Jacula, and I immediately felt this was the right place for me,” Sethi explained.

Looking to integrate further into the community, Sethi expressed his plans to engage in volunteer work and support local initiatives. Drawing from his experience in India, where he was involved in a charitable foundation where they organized cleanliness drives, food drives and blood donations, Sethi hopes to bring the same spirit of service to Vermilion.

“I’m committed to giving back because I believe that’s what makes a town feel like family. My goal is to give back and support the town in any way I can, and be an active member of this wonderful community,” he said.

The grand opening event featured complimentary refreshments, including coffee, water, donuts, and muffins. Guests also enjoyed storewide discounts and had the opportunity to win prizes, with special offers continuing until October 19.

Sethi extended his gratitude to the community and local leaders for their support. “Thank you to the Town of Vermilion and our wonderful councillors for the warm welcome. We’re excited to be part of such a vibrant and welcoming community,” he said.

With its grand opening now complete, Vermilion Cannabis is poised to contribute to the town’s thriving business community, with hopes for growth and continued involvement in local initiatives.

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